学位专题

封面
声明
致谢
英文摘要
中文摘要
目录
List of Abbreviations
CHAPTER Ⅰ INTRODUCTION
1.1 Research Background
1.2 Research Significance
1.3 Research Purposes
1.4 Layout of the Thesis
CHAPTER Ⅱ LITERATURE REVIEW
2.1 Overview of Multimodal Discourse Analysis
2.1.1 Introduction to Multimodality
2.1.2 Previous Studies on Multimodal Discourse Analysis Abroad
2.1.3 Previous Studies on Multimodal Discourse Analysis At Home
2.2 Research on Discourses of Website Homepages
2.2.1 Previous Studies on Discourses of Website Homepages Abroad
2.2.2 Previous Studies on Discourses of Website Homepages At Home
2.3 Research on Banks’ Website Homepages
2.3.1 Previous Studies on Banks’ Website Homepages Abroad
2.3.2 Previous Studies on Banks’ Website Homepages At Home
2.4 Comments
CHAPTER Ⅲ THEORETICAL FRAMEWORK
3.1 Interactive Meaning of Verbal Mode
3.1.1 Mood System
3.1.2 Modality System
3.1.3 Person System
3.2 Interactive Meaning of Visual Mode
3.2.1 Contact
3.2.2 Social Distance
3.2.3 Attitude
3.2.4 Modality
3.3 Interactive Meaning of Auditory Mode
3.3.1 Perspective
3.3.2 Social Distance
3.4 Analytical Framework of this Study
CHAPTER Ⅳ RESEARCH METHODOLOGY
4.1 Research Questions
4.2 Data Collection
4.3 Research Procedures
CHAPTER Ⅴ RESULTS AND DISCUSSION
5.1 Similarities of Interactive Meaning Construction of Verbal and Visual Modes
5.1.1 Verbal Modes
5.1.2 Visual Modes
5.2 Differences of Interactive Meaning Construction of Verbal, Visual and Auditory Modes
5.2.1 Verbal Modes
5.2.2 Visual Modes
5.2.3 Auditory Modes
CHAPTER Ⅵ CONCLUSION
6.1 Major Findings
6.2 Implications
6.3 Limitations and Suggestions
6.3.1 Limitations of the Study
6.3.2 Suggestions for Future Research
参考文献
APPENDIX