品牌忠诚度已成为历史
Shoppers area fickle bunch(善变的群体)when it comes to brand loyalty,which has been perpetuated(维持原状)by a retail environment increasingly driven by promotions.In fact,on average 50 percent ofa brand's "loyal" users will not be with them the following year,according to Bain& Company(贝恩咨询公司)and Kantar Worldpanel's(消费者指数研究公司)UK Shopper Survey 2012.
品牌忠诚度、已成为
F713.55;F270;F426.86
2013-09-04(万方平台首次上网日期,不代表论文的发表时间)
共2页
16-17